Snapchat Spectacles : Do They Have a Future?

To be honest, I thought the Snapchat spectacles were a waste of money when I first heard about them. “Oh great, another company trying to make glasses with a gimmick”. So I put them out of my mind and moved on despite hearing about all the craze in Los Angeles and New York regarding their pop-up Spectacle vending machines.

snapchat-spectacles

Fast forward to this past weekend. I was on a trip with a group of friends and a couple of them brought their Spectacles along. Every now and then they would press the button on the side of the glasses to start recording a 10 second video. Although they used it quite regularly, I almost never noticed them filming except for in darker areas where the ring of light around the camera would animate while it was recording. At this moment I had revised my opinion of them to “They’re great “spy-like” glasses for recording video”.

The true “aha” moment came at the end of each day when my friends would view the footage and transfer it to their phones. As we watched each clip I felt that I was seeing each moment through their eyes, not just some video they had recorded. It turns out that the 115 degree angle lens being placed on a pair of glasses right next to your eyes is a great POV (Point of View) recording combo. This led to the next realization, “Why bother taking out a camera/phone, or strapping a GoPro to your head to record?” Just throw on a pair of Spectacles and press the button to record while still living in the moment. There’s no need to check a screen to make sure you’ve got the shot, or fumble with opening up an app or sending it right then an there. The key to the future of the Spectacles (in my opinion) is that it allows you to live in the moment, record the moment, and relive the moment.

However, there are a couple of improvements that I think would greatly increase its adoption for “capturing the moment”.

  1. Waterproof it (allows you to take it to more areas)
  2. Hide the camera better or make it smaller (allows you to put it into other styles)
  3. Make the lenses swappable so that you can have clear ones for night-time or indoors but shades for the day (allows you to wear it in more areas)
  4. Make the battery last longer (always on the list for any electronic)
  5. Make the video capture capabilities longer (having options is always better and being able to select the default length of clips would be nice. Press the button again in the middle of recording to stop it earlier)

Will I buy one now? Maybe. But I’ll be looking out for the V2 for sure.

 

 

Twitter, Another Social Network?

I honestly never really bought into the idea of using Twitter until recently. While I was attending events I would always hear the sponsors saying “tweet at us” but that never really made me want to join another social network. This weekend changed how I thought about it.

 

It’s cool for companies, but why do I care? That was my main question before this weekend.

“Facebook is for friends, Instagram is for posting photos of your life, LinkedIn is for resumes and professional connections, but Twitter is a social space for professionals”.

I paraphrased what a work friend said, but the message still rings true.

  1. Twitter is becoming the social space for people and companies with similar interests to interact with each other and grow off those ideas.
  2. It’s a fast paced social interaction with more and more companies responding faster to customers and developers through Twitter than email.
  3. Twitter can even help you gain that connection through email or phone if you don’t have one already!
  4. It could help propel your reputation in the particular space you are working in. (for me that would be Internet of Things)
  5. It allows you to track trends that you might be interested in with hashtags.
  6. The 140 character limit helps you learn to be succinct

Why do companies care? Companies are using Twitter to gauge the publicity of certain ads or campaigns as well as how engaged their audiences are with their products. This works really well for startups trying to create publicity around themselves and their products because of how social and easily re-tweetable conversations are.

Tips:

  • Since it can be used as a professional social space and everything on the internet sticks, I would suggest not posting your every thought. No one cares that you made a really good sandwich (unless you’re a chef trying to promote yourself) and you don’t want to hurt your reputation with unprofessional tweets about last night.
  • Follow companies and people that are doing things that you are interested in.
  • Stay active and retweet interesting conversations and post some of your own!